Microsoft’s Scroogled campaign is a hit – according to 3rd party research

Have you lot not seen the thousands of people running for Bing and Outlook.com, screaming that they have to get away from the evil organisation that is Google? No? Well, neither accept I. According to research nerveless by 2 3^rd party firms, the Scroogled campaign has been more than a success, "For Microsoft it's a win".

Microsoft's all negative and full attack advertisements have been a controversy for Microsoft fans and non-fans alike; they may sit down on the advertizement shelf as ane of the almost ruthless engineering science campaigns around. Nosotros commonly only run across the straight-attack tactics used by Microsoft in political campaign ads.

Answers Research, has reported that later users visit the Scroogled campaign's website, the favorability gap in favor of Google services drops from 45% to only five%. In addition, the visitor has stated that over the previous summer, the chances of someone recommending Google to a friend has dropped past x% and has increased by seven% for Bing.

According to Jonathan Symonds, Ace Metrix's Executive Vice-President of Marketing, the idea that people would even consider switching to Bing over Google is enough of a victory and "Microsoft will happily accept these outcomes".

A Microsoft spokesman commented on the current campaign:

"The Scroogled campaign is having a huge impact equally consumers learn the stark difference betwixt what Google says and what Google does."

As one might imagine, Google's reaction to the Scroogled campaign's supposed results was no less than sarcastic - "Don't think we have a annotate on this i."

Whether you agree with the tactics Microsoft is taking in its Scroogled campaign or not – it is supposedly having a positive impact for the company and driving people away from Google at the same time.

Have any of your friends or family unit switched away from Google due to the Scroogled campaign?

Source: Aphorism; via CNET

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